philSEO.
Philip Nathaniel Lendio

Local SEO Specialist

Facebook Media Buyer

PPC Specialist

Senior SEO Specialist

Philip Nathaniel Lendio

Local SEO Specialist

Facebook Media Buyer

PPC Specialist

Senior SEO Specialist

Blog Post

SEO vs Google Ads? Which is better?

March 10, 2024 Local SEO, On-page SEO
SEO vs Google Ads? Which is better?

Should I use Google Ads or SEO?

When weighing the merits of SEO vs Google Ads (formerly known as AdWords), it’s akin to comparing apples to oranges: both avenues aim to elevate your brand’s presence on the SERP, reaching potential customers. SEO endeavors to boost your website’s organic ranking, ensuring visibility for queries relevant to your content. On the other hand, Ads enables targeted promotion through specific keyword phrases, directing traffic to your site.

While both channels offer opportunities to bolster your online visibility, it’s crucial to acknowledge that determining superiority is akin to comparing apples to oranges. A robust and enduring digital footprint necessitates harnessing the strengths of both approaches, weaving them into a cohesive strategy to unlock the full potential of your brand online.

Do Google Ads help with SEO?

When you understand how to use SEO (Search Engine Optimization) and Google Ads together, you can make your online presence even stronger. Think of them like two puzzle pieces that fit perfectly together, each complementing the other to create a more complete picture of your brand’s visibility.

Keeping an eye on your website’s rankings and how many people visit it without clicking on ads is key. With this information, you can use Google Ads strategically to fill in any gaps. These ads can help boost your visibility for important keywords that might not naturally get you to the first page of Google searches. So, even if your website isn’t ranking high organically, you can still get noticed with Ads.

Google Ads are also great for testing how people react to different words. For example, let’s say you’re thinking about using a new word on your website. You can create an ad for it and see if people click on it and then check out your site. If they do, that word might be a good one to focus on.

On the flip side, the information you get from your website’s SEO efforts can help you pick which words to advertise with Google Ads. If you see that certain words are popular but really hard to rank for naturally, those could be good ones to use in ads. This way, you’re spending your ad money on words that are more likely to bring in customers.

As the internet evolves, knowing how to use both SEO and Google Ads together becomes increasingly important. When you fit them together like puzzle pieces, you can boost how many people find your site, engage with it, and maybe even buy something from you. It’s like having a double strategy that covers all your bases and ensures that your brand stands out in the crowded online landscape.

Conclusion

The decision really depends on what you need. SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are two ways to make your business more visible online, so you might want to think about using one or both of them.

Do you need results right away and can’t wait?

PPC ads can give you quick results with just a few clicks. You could show up on the first page of search results right away, even above the regular search results.

But if you’re okay with waiting a bit for results, SEO might be a better choice. It might take a few months, or even longer, to see results, depending on what you’re trying to do. But the cool thing about SEO is that it can keep bringing in more and more visitors over time without you having to pay for ads. It’s like planting seeds in a garden – it takes a while for them to grow, but once they do, you’ll keep getting flowers without having to do much. You can refer to this blog by SEMrush.

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